Limited Ingredients.
Unlimited Dog.

#1 Brand in Limited Ingredient Diet Dog Food*

Natural Balance® L.I.D. Limited Ingredient Diets® are trusted formulas made with thoughtfully limited ingredients to feed your dog’s greatness.

Watch video *Source: By share and dollar sales across GFK Pet Retail, IRI MULO.
  • High-Quality Protein Sources
  • No Fillers
  • Help Support Healthy Digestion

Keeping Pets Happy and Healthy

Whether your dog has food sensitivities or you just want to keep it simple, there are a ton of reasons to feed your dog L.I.D. Limited Ingredient® dog food. To help them live their very best life, here are a few great benefits L.I.D. Limited Ingredient Diets can help support.

Healthy Digestion

Contains fiber from wholesome, ingredients to help support healthy digestion.

Sustained Energy

Complete and balanced nutrition to support healthy muscles and energy to be themselves.

Healthy Skin & Coat

Omega-6 & Omega-3 fatty acids along with high quality protein help your dog look as great as they feel.

A Pioneering Brand with 16 Years of History in L.I.D.

Ever since we launched Limited Ingredient Diets® in 2001, we've strived to push the boundaries of what limited ingredient formulas are capable of. It’s this pursuit and our desire to help improve dogs’ health and well being that keeps us the #1 brand in Limited Ingredient Diets® dog food*. We hope you enjoy it as much as we've enjoyed making it.

Our Formulas

We have an expanding line of L.I.D. products to help satisfy your dog's unique nutrition needs. Take a look at our products to see which is the best fit for your dog.

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Talk with a Nutrition Expert

Have any questions or concerns? Our team of highly qualified veterinary technicians is happy to help!